About Aurora Loonie

Naturally Better Oral Care, Made in Canada

At Aurora Loonie, we believe that what goes into your mouth matters just as much as what goes into your body. That's why we create oral care products made with 100% natural, food-grade ingredients—free from unnecessary chemicals, artificial additives, and plastic waste.

Our mission is simple: to make natural oral care that is safe, effective, and better for both people and the planet.

maria aurora loonie

Our Story

Aurora Loonie was founded by Maria, a chemist and microbiologist with a passion for creating products that genuinely improve people's everyday lives.

Throughout her scientific career, Maria developed a deep understanding of the chemistry behind everyday products and the important role microorganisms play in our health. She also recognized that many conventional oral care products rely on synthetic ingredients that don't align with a cleaner, more natural lifestyle.

Driven by both science and a desire to make a real difference, Maria set out to create an oral care brand that combines evidence-based formulation with the power of nature.

The result is Aurora Loonie—a Canadian brand dedicated to crafting premium oral care that delivers exceptional performance using only thoughtfully selected natural ingredients.

Our Philosophy

We believe oral care should be:

  • 100% Natural – Every ingredient is thoughtfully selected from nature.

  • Food-Grade – Made with ingredients you can trust, because your mouth absorbs what you use every day.

  • Fluoride-Free – Clean ingredients without fluoride or other unnecessary additives.

  • Safe if Swallowed – Gentle enough for everyday use.

  • Plastic-Free – Packaged in elegant, reusable glass jars with minimal waste.

  • Made in Canada – Proudly crafted with care to meet high quality standards.

Science Meets Nature

Our products are developed with the belief that natural ingredients and scientific knowledge go hand in hand.

Maria's background in chemistry and microbiology guides every formula—from selecting high-quality natural ingredients to ensuring they work together effectively to clean teeth, freshen breath, and support a healthy oral care routine.

We carefully formulate without:

  • Fluoride

  • Sulfates (SLS)

  • Artificial sweeteners

  • Artificial flavors

  • Artificial colors

  • Parabens

  • Preservatives

  • Microplastics

Instead, we use simple, effective ingredients you can recognize and feel confident using every day.

Sustainability Isn't an Afterthought

Every year, billions of plastic toothpaste tubes end up in landfills and oceans.

We wanted to offer a better alternative.

Aurora Loonie products are packaged in recyclable, reusable glass jars to reduce plastic waste while adding a touch of beauty to your daily routine. Small choices made every day can create meaningful change for our planet.

Our Promise

Every Aurora Loonie product reflects our commitment to science, transparency, sustainability, and quality.

We believe you shouldn't have to choose between natural ingredients, effective performance, and environmental responsibility—you deserve all three.

Whether you're beginning your journey toward cleaner living or you've embraced natural products for years, we're here to help you smile with confidence.

Join the Natural Oral Care Movement

Aurora Loonie is more than an oral care brand—it's a commitment to healthier ingredients, mindful living, and a cleaner future.

From our founder's scientific expertise to every jar we produce, our goal remains the same: to create natural oral care that helps people live healthier while caring for the planet we all share.

Thank you for choosing Aurora Loonie.

WORDS ABOUT US

Our Team

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Mark Jance

CEO / FOUNDER
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Aviana Plummer

CEO / FOUNDER
about us 3 team member 3

Braydon Wilkerson

CEO / FOUNDER
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Kristin Watson

CEO / FOUNDER
DEVELOPED BY XTEMOS STUDIO @ 2021.

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Our company history and facts

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Design & development process demonstration

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